Sidrex: E-Commerce Infrastructure and Continuous Growth for 12 Months Uninterrupted Growth
For the food supplement brand Sidrex, we brought technical infrastructure, product experience, marketplace operations, advertising management, and creative content together under one growth plan.
Let's Take Your Brand to FlightStarting Point: Issues
Renewing the Technical Structure
The e-commerce infrastructure in use during the project did not sufficiently meet the brand's speed and customization needs. Page load times and user experience were addressed together.
Marketplace Integration Deficiencies
Trendyol and Hepsiburada integrations were insufficient. Stock and price synchronization was done manually.
Brand Identity Incompatibility
Product pages did not reflect the brand identity. The same template was used for each product, there was no differentiation.
Leaving Behind in Category Competition
Visibility on marketplaces was low. Competitors were ahead in the category rankings, while Sidrex was lagging behind.
Swifty's Solution
Infrastructure / Technical Solutions
- →Technical Infrastructure Restructuring: During the project, the technical structure was reorganized around the brand's needs while preserving product, category, and customer data.
- →Performance Optimization: Page load times were reduced by 60%, mobile experience was improved.
- →Integration Infrastructure: Marketplaces, shipping and payment systems were managed from a single center.
Design / UI/UX Solutions
- →Special Pages by Product Color: Specially designed product pages for each product color. was created.
- →Brand Identity Integration: Consistent visual language was provided in all digital channels.
- →Conversion Focused UX: The purchasing journey was simplified, the cart abandonment rate was reduced.
Pazaryeri Optimization
- →Trendyol & Hepsiburada Full Management: Product listing, pricing, stock and campaign management were done professionally.
- →Category SEO: Product titles, descriptions and images have been optimized.
- →Sponsor Advertising Strategy: Category-based sponsor campaigns were established and visibility increased.
Advertising and Conversion Solutions
- →Campaign Calendar: A detailed 12-month campaign calendar was created, targets for each month determined.
- →Meta & Google Ads Optimization: Performance campaigns are constantly optimized, ROAS is increased.
- →Remarketing Strategy: Special remarketing campaigns have been set up for site visitors and cart abandoners.
Achieved Results
Continuous Growth for 12 Months
The targets set every month were achieved and uninterrupted growth was achieved.
Significant in Conversion Rate Increase
Conversion rates increased thanks to the new design and UX improvements.
Category Visibility Increased
Rising to the top in the Marketplaces, organic traffic increased.
Brand Identity Established in Digital
A consistent, strong brand image was created in all channels.
Growth Chart
Continuous Rise for 12 Months
Before / After
Before the Project
Previous E-Commerce Infrastructure
Standard Templates
Previous Status
Slow, standard and far from brand identity structure.
Within the Project Scope
Fast, specially designed and modern structure reflecting the brand identity.
Your Brand Let's Grow
Take action now to grow your brand uninterruptedly for 12 months, like Sidrex.
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