Cengiz İnler: Transition from X Platform to IKAS and Marketplace Performance Massive Improvement
Comprehensive project in which infrastructure change, user experience and marketplace management are optimized simultaneously.
Let's Take Your Brand to FlightStarting Point: Issues
Old Infrastructure Was Insufficient
The existing infrastructure was not suitable for the brand speed and growth targets. Technical limitations were hindering growth.
Product Pages for Conversion It was down
Product pages were not directing the user to purchase. There were information gaps and design problems.
Marketplace Sponsor Management Was Disorganized
Trendyol and Hepsiburada sponsor campaigns were being carried out unplanned and inefficiently.
Site–Marketplace Data Incompatibility
Stock, price and product information were out of sync. Manual updates were a waste of time.
Swifty's Solution
Infrastructure / Technical Solutions
- →X Platform → Execution Transition: All data was moved without loss, and a modern and flexible infrastructure was installed.
- →Site Speed Optimization: Page load times were minimized, user experience was improved.
- →Integration Infrastructure: Marketplaces, shipping and payment systems were automatically synchronized.
Design / UI/UX Solutions
- →UI/UX Sadeleştirme: Complex structure simplified, user journey optimized.
- →Product Page Refresh: Conversion focused product pages designed, information architecture improved.
- →Mobile Optimization: An excellent experience was provided on mobile devices.
Pazaryeri Optimization
- →Trendyol & Hepsiburada Sponsor Layout: Category-based sponsor strategies have been created.
- →Product Page SEO: Marketplace product pages optimized, visibility increased.
- →Simultaneous Management of All Sales Channels: The site and marketplaces were managed from a single center.
Advertising and Conversion Solutions
- →Meta Remarketing System: Special remarketing campaigns have been set up for site visitors.
- →Google Ads Optimization: Search and shopping campaigns were constantly optimized.
- →Performance Tracking: The performance of all channels was monitored with detailed reports.
Achieved Results
Massive Increase in Site Speed
Page loading times have decreased significantly with the new infrastructure.
Increase in Conversion Rates
Conversion rates increased with improved UX and product pages.
Stable Sales Chart
Stable sales chart was achieved with regular campaign management.
Rising to the Top in the Marketplaces
An increase in category rankings was achieved with sponsor optimizations.
Brand Identity Strengthened in Digital
A consistent and strong brand image was created in all channels.
Performance Graph
Continuous Improvement
Before / After
Old State
X Platform Infrastructure
Slow and Limited
Previous Status
Slow, limited and inefficient infrastructure.
New Situation
Fast, flexible and modern IKAS infrastructure.
Your Brand Let's Grow
Take action now to grow your brand with modern infrastructure and strong strategies, like Cengiz İnler.
Schedule a Free Strategy Call