Cengiz İnler: End-to-End E-Commerce and Marketplace Transformation
A comprehensive e-commerce project spanning infrastructure migration, ikas store setup, website design, and marketplace operations.
Project Scope
Infrastructure Transformation
The existing e-commerce structure was moved to ikas and the store was rebuilt for its new operational needs.
Website Design and E-Commerce Management
Store design, product and category structures, content, and daily e-commerce operations were managed together.
Management of All Marketplaces
All marketplaces where the brand was present were managed, including Trendyol, Hepsiburada, and PttAVM.
Coordinated Process Contribution
Advertising, B2B, corporate sales, and e-export initiatives were supported in coordination with the relevant teams.
Swifty's Solution
Infrastructure Transformation and ikas Setup
- →Migration Planning: The existing store's migration to ikas was managed end to end.
- →Store Configuration: Products, categories, and core e-commerce settings were rebuilt on the new infrastructure.
- →Operational Continuity: The new store was configured to be ready for sales.
Website Design and User Experience
- →Brand-Focused Design: A new store was designed to reflect Cengiz İnler's brand identity and product range.
- →Page Structures: The homepage, category pages, and product pages were designed for a clear shopping experience.
- →Content Hierarchy: The visual language, content layout, and user guidance were developed as a cohesive system.
E-Commerce and Marketplace Management
- →Store Operations: Product, category, campaign, and content processes were managed on an ongoing basis.
- →All Marketplaces: All channels, including Trendyol, Hepsiburada, and PttAVM, were managed under one shared plan.
- →Product Presentation: Titles, descriptions, visuals, pricing, inventory, and category processes were monitored together.
Coordinated Growth Processes
- →Advertising Processes: Digital advertising and sponsored marketplace initiatives were supported in coordination with the relevant teams.
- →Joint Planning: Product and campaign priorities were aligned with e-commerce operations.
- →B2B and E-Export: We contributed to structuring wholesale, corporate sales, and e-export requirements.
Structure Created by the Project
Completed Infrastructure Migration
The existing store was moved to ikas and configured to be ready for sales.
Renewed Store Experience
A new website, product structure, and category structure were created around the brand identity.
Unified Management Across Marketplaces
Product, campaign, and operational processes were managed under one plan across all sales channels.
Sustainable Operational Structure
An operating structure was created to support ongoing e-commerce management.
Proje Yaklaşımı
Infrastructure, Design, and Operations
The verified project scope and operational structure are presented without unverified numerical performance claims.
Project Approach
Project Starting Point
Existing E-Commerce Infrastructure
Multichannel Operations Requirement
Starting Point
The existing store, design, and sales channels were evaluated together for the next phase of the business.
Within the Project Scope
ikas Store Setup and Website Design
Management of All Marketplaces
Work Delivered
Infrastructure, design, and operations were combined into one cohesive e-commerce structure.
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