Campaign and Budget Planning
We plan budgets around product groups, sales goals, seasonality, campaign calendars, and channel potential, helping prevent uncontrolled spend on a single channel or underperforming campaigns.
E-Commerce Digital Marketing Management
Measurable Digital Marketing Management for E-Commerce Brands
Swifty plans and manages Google, Meta, TikTok, and marketplace advertising for e-commerce brands in line with their sales goals.
We assess product performance, advertising costs, conversion rates, inventory, seasonality, and channel data together—not just clicks or visibility.
The goal is to build a measurable, sustainable advertising structure that connects the right products with the right audiences.
Which Digital Marketing Processes Do We Manage?
We align channel selection, budgets, creative work, and measurement with the brand’s products and commercial goals.
Google Ads Management
We structure search, shopping, remarketing, and other suitable campaigns around your goals, evaluating search intent, product data, and conversion results together.
Meta Ads Management
For Facebook and Instagram campaigns, we regularly analyze audiences, product groups, creative assets, bidding strategies, and conversion data.
TikTok Ads Management
When the audience and content model are suitable, we include TikTok Ads in the growth plan. Channel decisions are based on the product and user behavior.
Marketplace Advertising
We manage advertising on Trendyol, Hepsiburada, Amazon, and other marketplaces together with visibility, inventory, pricing, campaign periods, and store performance.
Creative and Content Work
We plan messages, visual requirements, and video ideas around campaign goals. Production scope is defined according to the brand’s existing materials and service package.
E-Commerce SEO
We assess category, product, and content pages for organic visibility, identifying technical SEO needs, page structure, content opportunities, and search intent.
Conversion Measurement and Reporting
We present results in clear monthly reports and explain how each channel, campaign, or product group used the budget and what should happen next.
How Does Our Digital Marketing Process Work?
1
Reviewing the Current Setup
We review advertising accounts, previous campaigns, product structures, the website, marketplace stores, and the measurement setup.
2
Defining the Goals
We clarify whether the priority is customer acquisition, scaling products, clearing inventory, remarketing, or developing specific categories.
3
Building the Campaign Plan
We create an actionable plan covering channels, audiences, budgets, product groups, creative needs, and performance indicators.
4
Execution and Optimization
After launch, we monitor results regularly and adjust budgets, targeting, products, bids, and creative assets.
5
Reporting and Next Steps
Monthly reports explain what worked, what needs improvement, and which actions should be taken in the next period.
We Look Beyond ROAS to Evaluate Commercial Outcomes
A high ROAS does not always mean high profitability. Advertising return alone can be misleading without considering costs, commissions, discounts, shipping, and repeat purchases.
Because measurement setups and data access differ, we agree on the relevant indicators at the beginning of the engagement.
Depending on the available data, we review indicators such as:
Advertising spend
Advertising-attributed revenue
Order volume
Conversion rate
Customer acquisition cost
Average order value
Product and category performance
Channel-level advertising return
Product or campaign profitability when suitable cost data is available
Who Is This Service For?
Brands actively selling through an e-commerce site or marketplaces
Businesses that want to understand how advertising budget is used across channels
Teams that want to align campaigns with product, inventory, and sales goals
Brands that want to bring multiple channels into one growth plan
Businesses that need regular analysis, reporting, and optimization support
Frequently Asked Questions About Digital Marketing
Which advertising channels does Swifty manage?
We manage Google Ads, Meta Ads, TikTok Ads, and marketplace advertising according to the brand’s goals and current setup. Channel selection is based on product and audience data.
What is needed before advertising work begins?
We need product information, access to advertising accounts, historical performance data, sales goals, and, where possible, the conversion measurement setup.
Does advertising management guarantee sales?
No. Performance is influenced by product, price, inventory, competition, website experience, delivery conditions, and brand awareness. Our role is to manage advertising measurably and identify improvement opportunities.
Can website and marketplace advertising be managed together?
Yes. When a brand has both its own e-commerce site and marketplace stores, the channels can be evaluated together around common sales goals.
How often is reporting provided?
Performance is monitored regularly and shared through monthly reports. Important changes are evaluated without waiting for the reporting period.
Is creative production included?
Creative needs are defined with the campaign plan. The scope of visual and video production depends on available materials and the service package.
Can SEO and advertising management be purchased together?
Yes. SEO and advertising are complementary but distinct. Advertising supports short- and medium-term visibility, while SEO aims to improve organic search visibility. They can be planned together or separately.
Manage Your Advertising Budget with a More Measurable Structure
Let’s review your current campaigns, measurement setup, and growth opportunities together.
Discuss Your Digital Marketing Process