Shazel: Revenue Grew Over 150% from the First Month
For the coffee brand Shazel, we designed a user-experience-focused website while strengthening marketplace sales through active management.
Let's Take Your Brand to FlightProject Scope
User-Experience-Focused Website Design
A new interface was designed to present the brand's products more clearly and in a user-friendly way.
Strengthening Product Presentation
Product content, visuals, and listing structures were addressed to support sales performance.
Active Marketplace Management
Listings, visibility, and sales performance were managed together in line with marketplace dynamics.
Sales-Focused Alignment
Website design and marketplace work were aligned with the brand's overall e-commerce goals.
Swifty's Solution
User-Experience-Focused Website Design
- →Renewed Interface: A new website was designed around Shazel's brand identity and product range.
- →Content Hierarchy: Page structures and product presentation were designed to create a clearer shopping experience.
- →Cross-Device Experience: The design was created to present products consistently across mobile and desktop screens.
Marketplace Management
- →Listing Structure: The focus was on presenting products accurately and clearly across marketplaces.
- →Product Presentation: Titles, descriptions, and visuals were developed to support sales performance.
- →Sales Performance: Marketplace dynamics were monitored and initiatives were carried out to improve product sales potential.
- →Channel Focus: Most of the growth in total e-commerce revenue came from the marketplaces we actively managed.
Measuring Growth
- →Baseline: Average monthly total e-commerce revenue before the project was used as the baseline.
- →Comparison Period: It was compared with the monthly average of the first three months after the work began.
- →Sonuç: Total e-commerce revenue grew by more than 150% from the first month.
Achieved Results
Over 150% Growth from the First Month
Total e-commerce revenue grew by more than 150% from the first month compared with the pre-project monthly average.
Marketplace-Led Growth
Most of the total increase came from marketplace sales.
Renewed Website Design
A new website was designed to present the brand's products more clearly and in a user-friendly way.
Strengthened Product Presentation
Product content, visuals, and listing structures were addressed to support sales performance.
Growth Chart
150%+ Revenue Growth from the First Month
The pre-project monthly average was compared with the monthly average of the first three months after the work began.
Project Approach
Before the Project
Existing Website Experience
Existing Marketplace Operations
Starting Point
Website design and marketplace performance were evaluated together in line with the brand's e-commerce goals.
Within the Project Scope
User-Experience-Focused Website Design
Active Marketplace Management
Work Delivered
A new website design was created, while the main growth impact came from marketplace management.
Your Brand Let's Grow
Let us bring user-experience-focused design and marketplace management together in one growth plan for your brand.
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