Case Study

Shazel: Renewed Interface with Over 150% Growth

Transformation project in which modern UI/UX renewal and marketplace strategy are carried out together.

%150

Turnover Increase

↑↑

Mobile Conversion

↓

Traffic Cost

★

Top In the ranks

Starting Point: Issues

The site design was old, complex and the user experience was low. Visitors were getting lost on the site.

The site was slow and unusable on mobile devices. Mobile conversion rates were very low.

Too much information, complex menus and messy page structure were overwhelming the users.

The process from product discovery to payment was long and complex. Cart abandonment rate was high.

→Performance Optimization: Page loading times were minimized, mobile speed was increased.
→Responsive Design: Perfect appearance and usability were provided on all devices.
→Technical SEO: The site structure was optimized for search engines.

→Complete Renewal of the Interface: A modern, simple and user-friendly new design has been created.
→UX Oriented Simple Design: Unnecessary elements have been removed, focal points have been clarified.
→Fast and Modern: Animations, transitions and interactions have been optimized.
→Brand Language Standardization: Consistent visual identity was provided in all digital channels.

→Re-establishment of Sponsor Strategies: Category-based sponsor campaigns were optimized.
→Product Listing Optimization: Titles, descriptions and visuals have been improved.
→Category Competition: Strategic positioning was achieved by performing competitor analysis.

→Meta Ad Optimization: Facebook and Instagram campaigns are constantly optimized. was made.
→Google Ads Strategy: Targeted traffic was provided with search and shopping campaigns.
→TikTok Ad Management: TikTok campaigns to reach the new generation of users was established.
→Conversion Optimization: A/B testleri ve veri analiziyle sürekli iyileştirme yapıldı.

Nearly 150% Turnover Increase
With the new design and marketplace strategy, turnover increased by over 150%.
Rise in Mobile Conversions
Mobile conversions with mobile user experience improvements increased.
Lower Cost Traffic
Traffic costs were reduced with advertising optimizations.
Top Ranks in Category Competition
The category rankings in the marketplaces were increased.